Ideas
Explore the world's #1 largest database of ideas and innovations, with 458,990 inspiring examples.
Trend Reports
Discover why 1,232 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,426 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,232 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,426 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,205 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 458,990 cutting edge ideas.
FULL LIBRARY>Lifestyle>Alcohol >

Pop Trend Report


Pop Trend Report Researchcustom trend report research combo
Typical Custom Report (1-7 Day Turnaround)
1. High-Level Pop Insights - 10 Pages / 50 Examples
2. Pop Case Studies - 20 Pages of Examples
Find Better Ideas, Faster ® with a custom pop trend report, our PRO Dashboard and 80+ categories of premium trend reports.

Get a Custom Version of the Pop Trend Report

This report features a variety of information in the soda industry, from food and beverage changes to marketing and branding strategies for carbonated drinks. Featured trends include the work of giants like Pepsi and Coca-Cola, who currently lead the charge in cola marketing and innovation. Through our crowd-sourced research, users will see how Coke commercials, diet soda trends and changes in pop cans are impacting consumer preferences.

Who Custom Pop Market Research is For

The Pop Trend Report will prove beneficial for soft drink companies, as well as those in marketing. Successful products and innovations come from understanding emerging patterns in today’s marketplace, and our report provides companies with these necessary tools. Stay in the know of current trends among consumers, businesses and the market with the Pop Trend Report.

Get Fast, Cost-Effective Custom Pop Research

In as little as a day, a new Pop Trend Report can be customized to your needs, which could include: diet soda, pop cans, sugar, caffeine, drinking and pop trends.
Other Sample Topics: Cookware, Healthy Meal, All-Natural Food, Takeout Packaging, Packaged Food, Bachelor, Cooking Show, Peer-to-Peer Communication, Subscription Service, Cholesterol, Athleticism, Stadium, Dining Experience, Green Tea, Salmon, Snack Machine, Prescription, Upscale Food, Women's Health, Butter, [More]

Sample Pop Market Research Report

Our Pop research includes hundreds of examples and Crowdsourced Consumer Insight®, hyperlinked to additional content on Trend Hunter, the world's #1 largest, most popular trend platform.
  • Pop Trend Report Research Insight 1
    Soda Upheaval
    The growing obesity epidemic villanizes sugary carbonated drinks
  • Pop Trend Report Research Insight 2
    Fermented Beverage
    Varying takes on kombucha recipes are playing up on metabolic drinks
  • Pop Trend Report Research Insight 3
    Carbonated Antioxidant
    Sodas receive a health-conscious overhaul with good-for-you nutrients
  • Pop Trend Report Research Insight 4
    Spiked Antiquity
    Booze-infused vintage sodas combine kitsch with sophistication
  • Pop Trend Report Research Insight 5
    Carbonated Confections
    A need to maintain relevancy has soda drinks taking on more edible forms
  • Pop Trend Report Research Insight 6
    Alcoholic Imitation
    Creating a mature aesthetic, soda brands adopt designs reminiscent of alcohol
  • Pop Trend Report Research Insight 7
    Soda Reinvention
    Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging
  • Pop Trend Report Research Insight 8
    Consumption Compromise
    Consumers crave the familiarity of soda in a more health-conscious format

Here's why hundreds of the world's most powerful brands rely on our custom service...

Trend Reports Customers

Key Use Cases

• Inspire New Products & Services - Get custom reports on your topics
• Predict, Monitor & Validate - Dive into consumer insights in your specific niche
• Track Key Segments - Monitor markets, competitors, opportunities & threats
• Improve Projects - Enhance pitches, campaigns, launches and specific tactics
• Save Time, Effort & Money - Get inspiring, visual presentations for your meetings
trend research methodology

Market Research Methodology

Step 1. You contact us to let us know your needs.

Step 2. Your dedicated researcher begins by consulting with you on the topic goals, desired depth, breadth and style of report or presentation you require.

Step 3. We start researching using the world's #1 trend report platform. With specialized tools, over 300,000 ideas and insight from 100,000,000 people, we extract 95% of the steps and costs associated with custom research. Your 50 - 100 page PowerPoint trend report can be created in as little as a day (although a week is ideal).

Need More? If you want to convert trend report insights into action, ask about our Innovation Accelerator run by our CEO, a NY Times Bestselling strategist and top keynote speaker on innovation.

Why wait? contact us now.

Trend Report Library

BONUS: Full Access to Our Trend Report Library

  • 80+ categories of premium trend reports
  • 311 pages of Consumer Insights from this year with 1,399 examples
  • 10,524+ pages of Consumer Insights in the full archive with 60,202 examples
  • Includes reports in: marketing, lifestyle, technology, culture, luxury, design, fashion, eco and more.
  • Special tools and premium access to the world's #1 trend platform, updated hourly
Pricing & Options
1. Custom Report
Custom Pop
Trend Report
2. Library + PRO
+ All 80+ Categories of 2024 Reports
+ Trend Hunter PRO (1 Year, 1 User)
Custom Trend Research
$324 $199 / Month
= $2,388 - Save 48%
3. Advisory (Best Value)
+ Dedicated Advisor, Ongoing Reports,
PRO Platform & Presentations
Dedicated Custom Researcher